MarkTheHerald.com ✦ The Herald Dispatch ✦ I want to talk directly to the pastors and church leaders reading this, because this is a message that has a very specific and limited window of usefulness. The churches that have the most meaningful, most unified, most well-executed Advent seasons are the ones that made their key decisions in August. Not October. Not November. August. I know this because I've been in and around church ministry for decades, and the pattern is cons

MarkTheHerald.com ✦ The Herald Dispatch ✦ I've been on both sides of this conversation — the ministry leader trying to build a meaningful Advent event, and the author being invited to be part of one. Both perspectives have taught me things that I think are worth sharing. The good news first: booking a Christian author for your church Advent event is more accessible than most ministry leaders assume. Most Christian authors in the independent and mid-list space are actively